Practical ebooks you can buy, download and put to work today.

Catalogue

• £4.99

  The UK Guide to Identifying Your Target Customer: Work Out Who Actually Buys, and Prove It Before You Spend Anything

  Most small businesses do not have a marketing problem. They have a target-customer problem, and they have disguised it as one by spending money. This guide opens with the fact nobody wants to say out loud — in the first half of 2026 more UK businesses closed than opened, and closures took £3.3bn more turnover out of the economy than new start-ups put in — then gives you the method that fixes it in thirty days on one sheet of paper, with no research budget and nothing to buy. Nine chapters, six named frameworks: the Target-Less Test, the 7-rung Evidence Ladder, the Four Roles, the Five Dimensions, the Harvest, the Fit Score, the Channel Ledger and the Honest Arithmetic. You will find out how solid your current picture really is, why the blocker in a deal is the person nobody researches, which five segmentation dimensions actually change what you do on a Tuesday, how to mine your own inbox and reviews for the words customers really use, how to choose one segment and commit to it, what the UK rules now permit you to send — including the PECR fine that rose to the greater of £17.5m or 4% of worldwide turnover on 5 February 2026 — and whether the market is genuinely big enough at your prices. Ends with a day-by-day 30-day plan and a one-page Target Customer Canvas. Every figure was checked against its original source on the day of publication: ONS, the Information Commissioner's Office, the Competition and Markets Authority, Ofcom and legislation.gov.uk. Written for UK business owners, in plain English, by PracticaleBooks.com.

  • marketing
  • target customer
  • customer research
  • +4

  Oct 4, 2026

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• £4.99

  Deload Weeks Explained: Recover and Come Back Stronger

  Most deload advice is a promise: take a week off, absorb, come back stronger. The only trial designed to test that promise found the same muscle and slightly less strength than training straight through. This guide starts there, because a deload is not a magic week - it is the week you pay off the fatigue that has been quietly taxing your progress, and it is only worth doing if your own data says you are carrying some. What you get instead is a method: six weekly signals that decide when to deload, four dials to turn down with a floor you must not go below, a day-by-day script for the week, an honest ledger on food and sleep, a three-session ramp for getting back in, and a full 12-week cycle you can run this month. 41 pages. Every numbered claim was checked against a real source on the day it was written, including the unfashionable ones. Nothing in it asks you to buy a supplement, a wearable or a recovery device - in fact it explains why three of them are costing you muscle. Written for UK readers, in plain English, by PracticaleBooks.com.

  • deload
  • resistance training
  • recovery
  • +5

  Oct 3, 2026

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• £4.99

  Motherhood and Work: Balancing Both, Without Losing Either

  The UK's largest childcare subsidy is conditional on both parents working, runs for 38 weeks a year rather than 52, and disappears the moment one parent stops. Most mothers discover this after the decision is made. This guide is built so you discover it first, and end with a written working arrangement instead of a compromise you did not choose. It names the three ledgers you are actually balancing — money, hours and career — and shows that improving one is always paid for out of another. Then it works through the system in order: the funded childcare hours and the conditions attached to them, the entitlement audit that converts national policy into your family's own weekly numbers, the leave map for 52 weeks of leave against 39 weeks of pay, the four-line flexible working request, the 1,140-hour childcare gap, the second-earner work allowance, the part-time pay trap, and the household plan that survives a bad week. It ends with a 30-day plan and two one-page documents that are yours to enforce. Every figure was verified against GOV.UK, the Office for National Statistics, the Institute for Fiscal Studies and Coram Family and Childcare on the day of writing, with the year each one applies to stated openly. Nothing in it asks you to buy or take anything. Written for UK readers, in plain English, by PracticaleBooks.com.

  • work
  • motherhood
  • childcare
  • +5

  Oct 3, 2026

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• £4.99

  AI Personalisation for UK Retailers: The Right Offer at the Right Time

  Almost every article about AI personalisation opens with the same figure: 71% of consumers expect personalised interactions. It comes from 1,013 US adults surveyed over two days in September 2021. Now hold two more figures beside it - BCG's survey of more than 23,000 consumers found two-thirds have already had a personalisation that was inaccurate or invasive, and Forrester's 2025 survey found only 53% of online adults actually like being personalised. So the picture is not customers crying out for it. It is customers broadly accepting it, and two-thirds of them already being let down. This guide works from that, and from the data you already have: the till file, the card, the email list. It gives you six triggers that fire on what actually happened to the customer, the holdout test that proves an offer made money instead of moving sales that would have happened anyway, a break-even calculation that decides every discount, the four tests for any pricing or ranking decision, and the UK law that now applies - the Data (Use and Access) Act 2025, PECR fines that jumped from £500,000 to £17.5m in February 2026, and the CMA's unfair commercial practices rules. Nothing in it asks you to buy software.

  • retail
  • personalisation
  • artificial intelligence
  • +3

  Oct 3, 2026

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• £4.99

  The UK Guide to Better Sleep Habits: Fall Asleep Faster, Stay Asleep, and Wake Refreshed

  This seven-week method is built on the treatment the NHS recommends first for insomnia. Most sleep advice is a list of rules you cannot remember; this guide is a sequence — measure first, then one change a week — that ends with you holding your own numbers and your own routine. It names the two forces that actually control sleep (sleep pressure and the body clock), shows you why 'tired' and 'sleepy' are different signals, and gives you the ten levers that matter: the fixed wake-up anchor, the 20-minute rule for restless nights, the 10-3-2-1 caffeine and alcohol clock, the 16 to 19°C cool-cave room, the worry box that parks 3am thoughts, and the daytime handoff of light, food and movement. Every claim is traceable to a real source — the caffeine-at-six-hours study, the CBT-I meta-analyses, the NHS and NICE guidance — and nothing in it asks you to buy or take anything. You get a printable sleep diary, a one-page audit, a 7-week plan, a 20-term glossary, and the exact signs that say it is time to see your GP (sleep apnoea, restless legs, persistent insomnia, low mood). Written for UK readers, in plain English, by PracticaleBooks.com.

  • sleep
  • insomnia
  • cbt-i
  • +4

  Oct 3, 2026

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• £4.99

  Grief and Forgiveness: Forgiveness in Grief

  Nobody has shown that forgiving makes grief better. In the one longitudinal study designed to settle the direction of causation - 347 people, four waves over six weeks - the arrow pointed the other way: as people felt better, they became more forgiving, but forgiveness did not predict later improvement. The evidence that does exist is narrower than the marketing. A 2014 meta-analysis of 54 studies and 2,323 people found explicit forgiveness treatment produced more forgiveness than no treatment (effect 0.56) - and an effect on depression of only 0.34, roughly 40-50% smaller than the effect on forgiveness itself. Forgiveness therapy raises forgiveness more reliably than it lowers distress. And none of it is about bereavement: the founding trials explicitly excluded people who were grieving, so no forgiveness therapy trial has ever been run on bereaved people. What the grief research found instead is sharper and far more useful - blame of the dead stops predicting distress after fourteen months, while self-blame predicts it across the full sixty, and the real mechanism behind any benefit of forgiveness is less rumination, which you can act on this week without forgiving anyone.

  • grief
  • bereavement
  • forgiveness
  • +4

  Oct 3, 2026

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• £4.99

  Grief and Medication: When Medication Helps

  Antidepressants have never been shown to work on grief itself - not once, in any properly controlled trial. The best study ever run, 395 bereaved people with a real placebo and a real clinician-rated outcome, found that adding an antidepressant to grief therapy improved the depression that came with the loss and did nothing measurable for the grief: a number needed to treat of 84. What worked in that same trial was 16 sessions of grief-focused therapy, which more than doubled the response rate. Meanwhile the placebo group improved at 54.8% - more than half of what gets credited to the tablet was going to happen anyway. This guide holds all of that at once, without either demonising medication or pretending it does something it has not been shown to do. It covers the trial in full, the side effects nobody volunteers, how to taper off safely, what NICE actually tells your GP to do first, and the questions that turn a prescription into a conversation.

  • grief
  • bereavement
  • medication
  • +3

  Oct 2, 2026

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• £4.99

  The UK Guide to Retatrutide: How to Take It, and What It Actually Does

  Retatrutide is the most powerful weight-loss drug ever tested in a human trial, and it is not one you can legally be prescribed. In the biggest trial yet, 2,339 people took it for 80 weeks and the highest dose produced an average weight loss of 28.3% of body weight - around 70 pounds. A two-year extension reached 30.3%. A separate trial cut knee osteoarthritis pain by 75.8%. It is also unlicensed everywhere, and the MHRA says anyone selling it in the UK is selling it illegally. This guide holds both facts at once: every major trial with the real numbers, the trial dosing protocol in full, side effects by dose, how to protect your muscle, and what to do instead while you wait.

  • retatrutide
  • weight loss
  • glp-1
  • +3

  Oct 2, 2026

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  Grief and Healing: What Healing Actually Looks Like

  Nobody tells you what the end of grief looks like. Everyone has an opinion about how long it takes, almost all of those opinions are wrong, and none of them describe the finish line. This guide does: the five observable markers that mean healing has actually happened, the wave pattern that says you are moving even when you are not sure you are, and the work that does most of the work. Grief versus depression, prolonged grief disorder in plain English, the harder losses, and what to say to someone who will not talk about it.

  • grief
  • bereavement
  • healing
  • +3

  Oct 2, 2026

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• £4.99

  ADHD and Digital Minimalism: Simplify Your Digital Life

  Most people with ADHD have already tried deleting apps, using a screen-time app and putting the phone in a drawer, and it did not work — because all of it depends on inhibition, the exact capacity ADHD makes hardest. This guide rebuilds the environment instead: five structural changes that take an hour, boredom practised as a skill, a 30-day reset, and printable tools for sleep, recovery and the bad nights.

  • adhd
  • digital minimalism
  • screen time
  • +3

  Oct 1, 2026

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• £4.99

  The UK Guide to Anxiety and Results Day: Cope with Uncertainty

  Results day anxiety is normal, and it is manageable. This practical UK guide helps you cope with the weeks of waiting, get through the day itself, and know exactly what your options are whichever way the results fall.

  • anxiety
  • results day
  • exams
  • +3

  Sep 30, 2026

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• £4.99

  Weight Loss After 40: The Practical Guide

  Losing weight after 40 is different: your metabolism slows, your hormones shift and muscle mass declines. This guide gives women evidence-based strategies — no crash diets, no unsafe supplements.

  • weight loss
  • menopause
  • fitness
  • +2

  Sep 29, 2026

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• £4.99

  The UK Parents' Guide to Phonics

  Phonics is how children learn to read in the UK, and most parents were never taught it themselves. This guide explains all six UK phonics phases and gives you practical ways to support your child at home.

  • phonics
  • reading
  • parenting
  • +2

  Sep 29, 2026

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• £4.99

  Building Bigger Biceps After 40

  A 15-page, evidence-based training programme for men over 40 who haven't trained in years. Two sessions a week, ten weekly sets, and an honest expectation of what you will actually gain.

  • fitness
  • biceps
  • strength training
  • +2

  Sep 28, 2026

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